NOTE: The following article was published in Auto Monitor, an automotive trade journal that covers India’s rapidly growing automotive industry. The article was written in response to controversy that arose when Hyundai advertised that it’s Indian market vehicles contained the same safety features as its U.S. models, while competitors models did not. The U.S. market has experienced similar safety discrepancies which are discussed in the article
Hyundai’s recent media campaign highlighting the different safety specifications its competitors offer for the Indian market compared to international versions brings to the surface a well-known issue to those who monitor vehicle safety and its regulation in the US. Continue reading