Time to gas up the Toyota PR engine. Yesterday, ABC News broke the latest allegations of Multi-District Litigation – that Toyota technicians had duplicated owners’ SUA events in incidents that didn’t set DTCs, and in two cases, bought back the vehicles and swore the customer to secrecy. (Remember that expensive advice Toyota bought in February from the BSG Group? “Portray transparency, open and honest.”) In response, the World’s Number One Automaker sputtered: Continue reading
ABC News got a hold of the amended complaint in the Multi-District Litigation and is reporting that Toyota bought back two of its vehicles after its own technicians replicated the SUA events, which were not caused by floor mats, driver error or sticky pedals. According to the ABC story, Toyota bought a 2009 Corolla in Texas and a 2009 Tacoma in California, urging the owners to keep quiet about it. Continue reading
Eight months have passed since Congress called out NHTSA and Toyota for failing to address Sudden Unintended Acceleration. The agency and the automaker claim they’ve learned nothing new about the problem, but there’s nothing wrong with our learning curve. Behind the barrage of PR are all those niggling little facts, and once again, SRS has assembled them into the go-to Toyota SUA reference guide.
What do you do when you make your living by guitar and you experience an SUA in your Toyota? You write a song about it, of course. Kris Kitko, a professional musician from Bismarck, North Dakota was in her 2002 low-mileage Camry, heading down Route 83 when her vehicle suddenly accelerated. She had set the cruise control to the 70 mph speed limit, and was traveling for several miles, without touching the accelerator pedal and without incident. Suddenly, she says, “it felt like I was in a rocket — it felt like the pedal hit the floor. I had a passenger in the car and she let out a scream. It made it close to 80 mph pretty quickly. Thankfully, pressing the brake was all it took. As soon as I touched the brakes it stopped.”
Kitko wasn’t sure what to do next, so she pulled over and called her answering machine and left a message explaining what had happened, in case the Camry misbehaved again with more dire consequences. Continue reading
We continue to see a mismatch between the facts of Toyota SUA and NHTSA’s representations. And our level of concern continues to grow as the agency makes public statements, issues reports and otherwise draws conclusions without presenting any supporting evidence.
Today, NHTSA Office of Defects Investigation Division Chief Jeffrey Quandt stood before the National Academies of Sciences panel looking into electronic throttle controls and told the room that Kevin Haggerty’s SUA event was caused by a sticky accelerator pedal. His incident is one of the flies in Toyota’s ointment, because the service technicians witnessed the vehicle racing in neutral. (Actually, Toyota service technicians have observed and – at times – replicated other SUA complaints – Haggerty’s incident has just been the most public.) To recap: Continue reading
Saturday’s 15-passenger van crash that killed six and injured eight members of a Bronx church is a somber reminder that the vehicle remains the only one in the U.S. fleet today that is deadly if used as a 15-passenger van. NHTSA long-ago whiffed on recalling the unstable vehicles, instead relying on manufacturers’ good intentions and consumer warnings, and the preventable carnage continues.
The 1997 Ford Econoline van, loaded with 14 members of the Joy Fellowship Christian Assemblies and their luggage, was on its way to a church event in Schenectady, NY when the left rear tire failed on the New York Thruway. The van rolled over, scattering occupants and suitcases on the median. Continue reading
Keep repeating: Toyota’s fault detection system is perfect. Toyota’s fault detection system is perfect. Toyota’s fault detection system is perrrrrfect…..
Did that help?
Number One Automaker Toyota has hypnotized NHTSA in several sudden unintended acceleration investigations by chanting that phrase. Its fault detection system could not be breached, Toyota said, and therefore drivers who reported SUA were nuts or incompetent. Continue reading
Toyota has never had any good choices in extricating itself from the Sudden Unintended Acceleration problem it has been in for a year and counting. (Except admit the problem, work diligently to resolve it, take your lumps and move on.) But as many a public relations expert has opined already, they have won themselves a place in the pantheon of business school case studies in the “What-not-to-Do” category.
The streak continues. We’ve noticed a dribbling of press releases from Toyota dealerships touting the NHTSA interpretation of the Toyota black box data as proof that there is nothing wrong with their products. These headlines and sub-heads left us gob-smacked: Continue reading
After the Wall Street Journal plastered the front page a few weeks ago claiming NHTSA had “black box” (aka Event Data Recorder or EDR) data to support that driver error, not electronics, was the cause of the unintended acceleration issues in Toyotas, the headline is back yet again following a NHTSA Congressional briefing yesterday.
The WSJ in a subsequent story identified George Person, recently retired head of the recall division at NHTSA, as the source. (see No Black Box Exoneration for Toyota and Lawsuits Fill in Outline of Toyota Sudden Acceleration Cover-Up) Continue reading
The splash that retired NHTSA recall division chief George Person made when he told The Wall Street Journal that the agency was sitting on a report that would show driver error to be the cause of Toyota SUA events has been submerged by a new wave of reality, as attorneys heading the Multi-District Litigation (MDL) charged in a class-action complaint that Toyota knew since 2003 that it had an SUA problem it could not explain and its own dealers witnessed some events.
The MDL, filed this week on behalf of Toyota and Lexus owners alleging that the automaker’s SUA defect has caused their vehicles to lose value, shows that Toyota has known, at least since May 2003 that its Electronic Throttle Control had a “dangerous” unintended acceleration problem with an unknown cause. That civil action, and a second one claiming damages for Toyota and Lexus owners who were injured or killed in crashes alleged to have been caused by SUA, cite six incidents which occurred between 2003 and 2010, witnessed by Toyota technicians, dealers and others. The e-mails also show that Toyota spent considerable energy trying to divert NHTSA from looking too closely at the issue. Here are some highlights from the class-action complaint: Continue reading
