So What About the Defects?

In 2010, NHTSA levied nearly $50 million in fines against Toyota for flouting the recall regulations in three separate instances. The total represents the largest single fines in the agency’s history – and, (although we haven’t checked) quite possibly more than the agency has ever collected from any and all automakers in 40 years of existence.

This tough stance on recall timeliness is welcome – but does not resolve the larger issues raised by Toyota unintended acceleration – namely how defects are defined in the era of automotive electronics and how such defects are investigated when they are rare, multi-root-cause, and potentially deadly?

The dribble of documents released by the Multi-District Litigation and Congress so far show that UA has been duplicated by Toyota technicians and, contrary to attempts by Toyota advocates and agency investigators to pass off all incidents as driver error, sticky pedals, big shoes and floor mats, there are instances when reliable technical personnel take the vehicle for a test spin and experience UA with no pedal involvement. In fact, we have discovered that Toyota techs were able to duplicate UA in one of very public and widely debated case – but lied to the consumer about it. (We’ll feature that story in a future post.) Continue reading

Double Ding for Toyota

Toyota closes out 2010 by shelling out another $32.4 million to the government for tardiness. The two fines – for failing to recall its floor mats and defective relay rods within five days of determining a defect – were disclosed yesterday.

Three record fines in one year ain’t beanbag. In all three cases – the relay rods, the accelerator pedal and the floor mats – Toyota had recalled the affected vehicles overseas months before it got around to recalling those components here. It’s refreshing to see the agency enforce the law. But penalizing a manufacturer for failing to file a timely defect report only requires counting to five. The agency will greet 2011 with the much more complicated issue of unintended acceleration hanging in the balance. We’ll address that in a future post.

In the meantime, back to the fines. The details were MIA. NHTSA did not say when it thought Toyota had a duty to recall those components. Toyota didn’t admit it did anything wrong. Since the agency hasn’t made its case for the penalty to the public, the Safety Record Blog will do it for them. Continue reading

The Corrections

Apparently, when Toyota isn’t conducting secret polls to destroy our reputation, it’s reading our blogs. (We blush.) Yesterday, we got an e-mail from Mr. Mike Michels himself! Michels, Toyota’s Vice President of Communications, asked us to correct a paragraph in our post entitled “Toyota’s Quiet Buybacks Speak Up.”

We quoted an allegation from the Multi-District Litigation, which purported to show that Mike Robinson, Toyota’s Technical Supervisor of the Quality Assurance Powertrain Group, Toyota/Lexus Product Quality & Service Support, was an Avalon owner who had experienced an SUA incident. This is what we reported: Continue reading

Is This the Best You Can Do?

Time to gas up the Toyota PR engine. Yesterday, ABC News broke the latest allegations of Multi-District Litigation – that Toyota technicians had duplicated owners’ SUA events in incidents that didn’t set DTCs, and in two cases, bought back the vehicles and swore the customer to secrecy. (Remember that expensive advice Toyota bought in February from the BSG Group? “Portray transparency, open and honest.”) In response, the World’s Number One Automaker sputtered: Continue reading

Toyota’s Quiet Buybacks Speak Up

ABC News got a hold of the amended complaint in the Multi-District Litigation and is reporting that Toyota bought back two of its vehicles after its own technicians replicated the SUA events, which were not caused by floor mats, driver error or sticky pedals. According to the ABC story, Toyota bought a 2009 Corolla in Texas and a 2009 Tacoma in California, urging the owners to keep quiet about it. Continue reading

SRS Releases Update Report: Toyota Sudden Unintended Acceleration

Eight months have passed since Congress called out NHTSA and Toyota for failing to address Sudden Unintended Acceleration. The agency and the automaker claim they’ve learned nothing new about the problem, but there’s nothing wrong with our learning curve. Behind the barrage of PR are all those niggling little facts, and once again, SRS has assembled them into the go-to Toyota SUA reference guide.

Update Report: Toyota Sudden Unintended Acceleration

And Now for Something Completely Different: Musical Tribute to Toyota Sudden Unintended Acceleration

What do you do when you make your living by guitar and you experience an SUA in your Toyota? You write a song about it, of course. Kris Kitko, a professional musician from Bismarck, North Dakota was in her 2002 low-mileage Camry, heading down Route 83 when her vehicle suddenly accelerated. She had set the cruise control to the 70 mph speed limit, and was traveling for several miles, without touching the accelerator pedal and without incident. Suddenly, she says, “it felt like I was in a rocket — it felt like the pedal hit the floor. I had a passenger in the car and she let out a scream. It made it close to 80 mph pretty quickly. Thankfully, pressing the brake was all it took. As soon as I touched the brakes it stopped.”

Kitko wasn’t sure what to do next, so she pulled over and called her answering machine and left a message explaining what had happened, in case the Camry misbehaved again with more dire consequences. Continue reading

Makin’ It Fit, So We Can Acquit

We continue to see a mismatch between the facts of Toyota SUA and NHTSA’s representations.  And our level of concern continues to grow as the agency  makes public statements, issues reports and otherwise draws conclusions without presenting any supporting evidence.

Today, NHTSA Office of Defects Investigation Division Chief Jeffrey Quandt stood before the National Academies of Sciences panel looking into electronic throttle controls and told the room that Kevin Haggerty’s SUA event was caused by a sticky accelerator pedal. His incident is one of the flies in Toyota’s ointment, because the service technicians witnessed the vehicle racing in neutral. (Actually, Toyota service technicians have observed and – at times – replicated other SUA complaints – Haggerty’s incident has just been the most public.) To recap: Continue reading

Toyota’s Brain Hurts

Keep repeating: Toyota’s fault detection system is perfect. Toyota’s fault detection system is perfect. Toyota’s fault detection system is perrrrrfect…..

Did that help?

Number One Automaker Toyota has hypnotized NHTSA in several sudden unintended acceleration investigations by chanting that phrase. Its fault detection system could not be breached, Toyota said, and therefore drivers who reported SUA were nuts or incompetent. Continue reading

Toyota Dealers to Customers: It’s Not Me, It’s You

Toyota has never had any good choices in extricating itself from the Sudden Unintended Acceleration problem it has been in for a year and counting. (Except admit the problem, work diligently to resolve it, take your lumps and move on.) But as many a public relations expert has opined already, they have won themselves a place in the pantheon of business school case studies in the “What-not-to-Do” category.

The streak continues. We’ve noticed a dribbling of press releases from Toyota dealerships touting the NHTSA interpretation of the Toyota black box data as proof that there is nothing wrong with their products. These headlines and sub-heads left us gob-smacked: Continue reading